Global Smartphone Accesibility Hits New Heights in 2018

Winnie Okello, P.E

Global smartphone penetration to hit 66% in 2018

Global smartphone penetration to hit 66% in 2018

In 2018, 66% of individuals in an array of 52 key countries, which includes South Africa along with various developed and developing countries across the globe, will own a smartphone. This number is up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published on 16 October 2017.

The report also revealed that the rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of …read more

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Winnie Okello, P.E

About Winnie Okello, P.E

I Graduated from Bucknell University with a B.Sc. in Civil Engineering, an have been working in the civil & environmental engineering sector for over a decade. My areas of specialty include: Civil -(Roadway & structural analysis) and Environmental Engineering, Water Resources, Environmental/ Regulatory Compliance, Sustainability, Materials Recycling, Research, Social Justice, Diversity, Equity and Inclusion, & the Human-Element of Engineering. I am a strong advocate for more equitable representation and inclusivity of women in the STEM sectors, and more importantly, bringing the fullness of who we are to what we do.
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