Telecoming is the leading company in the development of digital services monetization technologies, and it has entered Egypt to promote digital entertainment. Telecoming will distribute Real Madrid official contents through local mobile operators who rely on Telecoming to increase their user engagement.
The introduction into the Egyptian market means a further step in Telecoming’s strategy to enhance its presence in Africa. With around 94% penetration rate of mobile devices and more than 100M users, Egypt is one of the most attractive markets for digital services development. In the coming months, Telecoming will invest 0.5M€ in the region.
According to Ali Karaosman, Telecoming’s Operations Director – North Africa “the combination of quality content and technology is key to offer services with a differential user experience based on high engagement rates. Through previous projects, we have checked the extraordinary dynamism of the African digital market, where users demand innovative services and a differential user experience. And there, Egypt shows a huge potential for the mobile business”, says Karaosman.
