In 2018, 66% of individuals in an array of 52 key countries, which includes South Africa along with various developed and developing countries across the globe, will own a smartphone. This number is up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published on 16 October 2017.

The report also revealed that the rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of …read more